The subtitle of this mini-conference looks really intriguing- "Increasing Market Share through Social Branding". Companies like Toms Shoes, Product Red, and Starbucks are coming to talk through the ethics and ethos of social branding. It seems like major companies are really pushing social branding these days- is it all good? All bad? What can we learn from social branding, and how can people of faith leverage the movement for good?
September 18 University of San Diego Institute for Peace and Justice
http://www.sandiego.edu/business/centers/international_business/Peace_Summit.php